Wondering what this place is all about? If Sleeping Bear Surf is a good fit for you?

Well, we’re a surf shop in the heart of the Great Lakes — surrounded by the mighty Sleeping Bear Dunes National Lakeshore, with Lake Michigan just a hop and a skip down the road.

We’re shaped by the wind and the waves, cold water, open horizons, shifting sands and seasons. We’re inspired by the vastness of open water, and life amidst teeny tiny tributaries, the calm of the Spring and the roar of the Fall, road trips, nights under the stars, dune-top sunrises, well-worn gear, and connection amidst community.

We believe good gear matters. So does good energy. Around here, you’ll find thoughtfully chosen surf craft and gear, practical essentials, and quality pieces that hold up to real use — not just the idea of it. We design the shop to feel approachable and fun for all — from families to core-lords — a place where you can explore, ask questions, and get inspiration to get your feet wet, in hopes you find the beauty and intrinsic nature of these waters too. Our shop is built from the spirit of the Great Lakes, and our desire to protect it.

And gollyyy, we value the people who make this place what it is — our family — our regulars, visitors who come through our doors year after year, first-timers, and everyone in between. We cherish our employees and their contribution to the vibrancy and energy of Sleeping Bear Surf and we are always on the lookout for creative, driven and fun-loving people to add to the Sleeping Bear Surf family.

If you are passionate about preserving the health of the Great Lakes, value equity and belonging, and want to take action by spreading the joy of Great Lakes play, you’ve come to the right place. 

We consider all qualified applicants for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other factors prohibited by law.