Welp, where did summer go?! The season is coming to a close which means it is time for our annual Near-End of Season Sale! We have heaps of delicious product with big ol' slashed price tags to encourage their forever homes to come through this weekend! AND not only are brand spankin' new swim, apparel, […]
Nearly every single Friday night for the last, golly, 15 plus years (?) we've upheld a wholesome tradition of gathering, nurturing and expanding community next to the lake at the Empire Public Beach. Join us this Friday at ~7pm onward tailgate style on the wall, to kick off September & our Labor Day Sale weekend, […]
Join us for an enlightening, impromptu evening of awareness and action; from Sharks to our Inland Seas, at Sleeping Bear Surf. Too often in surf lessons I ask "what dangers or hazards can you identify here in the Great Lakes?". Often times, the answer includes something like "Well, we don't have Sharks. Rocks?". There is […]
Join The Cleanup Club and Sleeping Bear Surf for a cleanup at the Platte River Mouth amidst the Sleeping Bear Dunes National Lakeshore, at as we work together to protect our Great Lakes from plastic pollution in celebration of Earth Month! Every year 22+ million pounds of plastic pollution enters our Great Lakes, with an […]
Sleeping Bear Surf was established from, and survives upon, a foundation of joy. Our mama, Beryl, yearned to share the magic of her backyard, and the unparalleled joy of playing in waves, with all who walked through her door. Her contagious laughter has carried Sleeping Bear Surf through two decades, fostering a mission of human […]
Join us Saturday, July 2oth for a magical night on the water under the big, bright, full moon ~ a tradition we our proud to continue to hold in honor of the Full Moon Paddle queen herself; our precious Mama, Beryl; as she shines down on us from the stars ~ This Moon is called […]
Join us Monday, August 19th for a magical night on the water under the big, bright, full moon ~ a tradition we our proud to continue to hold in honor of the Full Moon Paddle queen herself; our precious Mama, Beryl; as she shines down on us from the stars ~ The Sturgeon Moon is […]
Introducing our Paddle with Purpose series - a paddle and pickup on the water! We started our season pickin' up the Platte, and we're ending the season with a pickup on the Platte! Join The Cleanup Club and Sleeping Bear Surf for a cleanup on the Platte River amidst the Sleeping Bear Dunes National Lakeshore, […]
‘Beryl Days’ (Beryl (pronounced “barrel” – yes, like a barrelling wave!) is a weekend-long, freshwater festival rooted in joy, community, and caring for what you love.This grassroots event merges surf, stewardship, music, and play to cultivate a culture of connection — to the Lakes, and to one another. From comps to cleanups, live music to laughter, Beryl […]
We are kicking off our first community paddle of the season, Thursday, June 26th, with pride! Paddle with Pride is a connection-centric community event brought to life with our partners at Up North Pride. What to know: Date: Thursday, June 26th Location: North Bar Lake Time: Be ready to hit the water at 6:30pm! There […]
The birds are chirpin', the flowers are bloomin', the water's a-warmin', and the shop is comin' back to lilfe! Join us Saturday, May 9th as we ring in the season with a classic, casual & kewl community shindig at the shop! 11am Water Safety & Surf Rescue with GLSRP: We're divin' in with the […]
The Great Lakes are powerful, unpredictable, and often highly underestimated. Each year, they take lives that could have been saved with the right awareness, knowledge, preparation, and support from the shore.That’s why we’ve partnered with the Great Lakes Surf Rescue Project to bring back our annual Water Safety & Surf Rescue Clinic — a hands-on […]